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There was a fascinating stat on mobile email in an infographic we published on the blog earlier this month: 41% of Europeans would either close or delete an email not optimised for mobile.
The figure is even higher for US respondents (63%) and Asia Pacific (67%), and underlines the importance of optimising email for mobile devices.
As more and more emails are opened on mobile devices, email marketers need to learn how to adapt their messages to this channel.
Ben is the Product Marketing Specialist at Neolane and graduate of Syracuse University.
