Conversational Marketing |
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Consumers expect companies to interact with them on social networks. Some companies see this as a hassle because they have to invest more resources to support their social media accounts, while others see it as a competitive advantage. Big-name companies like Zappos and Comcast have defined their customer services using Twitter. GoDaddy.com even uses the service to respond to customer complaints and questions.
Conversational Marketing's portal for news and analysis focuses on building and sustaining one-to-one customer relationships.