Since the inception of the internet, marketing tactics have been used across this medium. With so many strategies it is easy for plans to become discombobulated. This article by Jeff Lerner, 3 Reasons to Integrate Your Digital Marketing Tactics, touches on the idea of integrating digital marketing tactics and provides three great reasons for doing so.

Often, you'll find what works in one medium can be adapted to your advantage elsewhere. Moreover, integration allows marketing tactics to combine in ways they might not otherwise.

The three big reasons cited here are saving money, providing clarity, and expanding your core message to a broad audience. Do you have any more reasons that you don’t see here? Is integrating your digital marketing strategies something you’ve already done, or will it be in the works?