Conversational Marketing |
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A provocative post by Matt Heinz exploring the future of lead scoring. The potential capabilities discussed are automatic adjusting of lead scores based on the real-time impact and relation between qualified leads and closed business, as well as scoring of anonymous prospects, which can then be reconciled once a lead is captured.
Ed Hadley is a marketing and communications professional with a decade of high tech experience. Ambidextrous as a child, Ed pulls equally from both sides of his brain as a marketer, combining creative and analytical thinking to deliver exceptional results.
As Senior Marketing Manager at Neolane, Ed creates compelling content that supports the conversational marketing technology provider’s demand generation and lead nurturing programs.