Conversational Marketing |
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The trick to Facebook is not just winning fans; it's also about keeping them coming back. After all, what good are fans to you if they hit up your page once and then never return to see any new promotions or products?
1. Tap into fan passions. You already know what your customers are passionate about (don't you?), so your Facebook page should be a place for them to express that. "If you market for a fashion brand, talk about design, style, and haute couture," says the report. "If you're a food brand, ask for favorite recipes and opinions on food trends."
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