Conversational Marketing |
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Most of the interest in gamification and user engagement for startups centers on customer acquisition. This is partly because of the short time around startup planning, but also the strong need to show and grow traction as quickly as possible. With startups like Foursquare, Codecademy and StackOverflow using gamification to build unprecedented early customer engagement, it’s no wonder so many founders want to talk about virality.
Conversational Marketing's portal for news and analysis focuses on building and sustaining one-to-one customer relationships.