Conversational Marketing |
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Target is gearing up for the holiday season with a mobile-based program designed to foil the practice of “showrooming.” Starting Oct. 14, customers who visit the stores will see a showcase of the top 20 toys of the season each of which will sport a QR code that lets consumers buy them online and have them shipped.
Though the retailer spun the program as an “added convenience” for shoppers, Target has been aggressively battling showrooming since last holiday season. In such cases, consumers go to the brick-and-mortar stores to see what’s new and then buy the items online, often from Amazon. Target has been attempting to turn the tide on showrooming with exclusive products and mobile coupons.
Ed Hadley is a marketing and communications professional with a decade of high tech experience. Ambidextrous as a child, Ed pulls equally from both sides of his brain as a marketer, combining creative and analytical thinking to deliver exceptional results.
As Senior Marketing Manager at Neolane, Ed creates compelling content that supports the conversational marketing technology provider’s demand generation and lead nurturing programs.