Tag: Social Networking

Total: 7 items

How retailers and brands will evolve through social e-commerce

One of the big shifts in online shopping last year was the emergence of social e-commerce. Brands and retailers started to realize that social networks aren't just a means to extend their visibility but also a way to pull in more revenue.  The infrastructure of the Internet now enables the sharing of information among networks at a...
conversationalmarketing

In Social Media Marketing, Influence Trumps Popularity

Will Rogers once famously said, "Popularity is the easiest thing in the world to gain and it is the hardest thing to hold." Today's social marketers could learn a thing or two from America's favorite cowboy. Many marketers don't draw a distinction between "influence" and "popularity" when it comes to social CRM and blogging. People who are...
conversationalmarketing