Tag: Social Crm

Total: 15 items
RSS

Busting CRM Myths

akarlin

Measuring the Social Media ROI - Forbes

repackaged

Social CRM: Should Pinterest pique your interest?

akarlin

Technology News: Strategy: Growing Into Social CRM

akarlin

Counting “Fans” And “Followers” Is The HFCS Of Social Engagement | CustomerThink

repackaged

Will the Social CRM market fade before maturity?

repackaged

Social Media initiatives lead business back to CRM.

repackaged

Separate Social Media From Marketing - Anthony J. Bradley and Mark P. McDonald - Harvard Business Review

repackaged

From social media to Social CRM « Social Business Strategies

repackaged

Buyer's guide: Top six tips to improve your organisation's social media CRM strategy - 10/17/2011 - Computer Weekly

akarlin

5 Key Tech Trends Driving Social CRM

One year ago (June 15th, 2010 to be precise), I wrote a post titled Social Media: The New Front End of CRM System in which I highlighted that in spite of undergoing a fascinating technological transformation over the last decade, Customer Relationship Management (CRM) systems essentially record transactional information using pre-determined...
conversationalmarketing

Enterprises get pally with social CRM

Philip Soffer, product marketing vice president at social CRM provider Lithium Technologies, said one way to define social CRM is "to think of it as a form of CRM that builds on customers' public conversations and derives mutual benefits--for companies and customers--from those conversations". "Traditional CRM is transaction-based rather...
conversationalmarketing

Brent Leary's social CRM roundtable

As part of a new series of roundtable interviews, social CRM guru Brent Leary will be talking to leading experts from the world of CRM and social CRM about topical issues relating to customer relationship management and social CRM. From left to right, this roundtable session's panel consists of... Brent Leary: Architect and chair of the...
conversationalmarketing

Social CRM at a crossroads: Where to next?

Social CRM has evolved from a novelty used by only a few organisations, to a powerful tool that practically all use. Much of this evolution has been powered by the hype cycle. Social CRM is now at a crossroads. To read the full MyCustomer.com article, click here
conversationalmarketing

Social CRM Rush Projected For Enterprises

Enterprises are embracing social customer relationship management (CRM) software, with four in 10 leading businesses expected to adopt this technology within five years as part of their ongoing efforts to improve customer service, according to Gartner. To read the full InformationWeek article, click here
conversationalmarketing