Conversational Marketing |
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Shopping on your mobile device is becoming simpler. As app developers continue to make the mobile shopping experience more seamless, consumers are eager to test out new apps and mobile shopping experiences.
A recent Nielsen survey showed 45 million American smartphone owners used an app from the Shopping/Commerce category in June 2012 — accessing shopping apps an average of more than 17 times during the month.
Conversational Marketing's portal for news and analysis focuses on building and sustaining one-to-one customer relationships.