“As we all know too well, most interactions and communication is done online using a wide variety of social networks. What may not be taken into consideration is the role ethics plays with online sharing and communication, or that there needs to be a place for ethics in social media.” As online sharing and communication becomes increasingly popular, it is important to step back and set as well as review some online communication ethics, just as we have ethics for face-to-face and telephone conversations. This post discusses why ethical principles need to be applied to social media and what should be included in a social media policy, to ensure positive results for your business. “Social media should be a part of a business and business should not entirely be social media. Communicating online is different from communicating in person or printed messages. Be aware of all the different aspects of social media – who sees your message, who is sharing messages and what are they sharing. Take responsibility for any online behaviors – positive and negative – and understand the logic behind having an online presence.”