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After giving the keynote presentation at Integrated Marketing Virtual Conference & Expo 2012, Forrester Senior Analyst Robert Brosnan spent some time in the networking lounge answering attendee questions. The discussion touched on everything from, "How useful is it to have a single view of the customer?" to integration for small businesses and franchise marketing, and advice on findng the right vendors. Here is the full text of that Q&A, cleaned up so it's easier to follow. RELATED What Med...
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