Reaching Millennials via Mobile

As marketers start to learn more about Millennials, it’s clear that the channels to reach them must be broad. Mashable posted an infographic last week compiled by UNC’s Kenan-Flagler Business School and the YEC. A statistic that was not surprising to me, but very important is that Millennials are switching their attention between several media platforms 27 times per hour on average. That is a lot of focus on the media, but very little attention towards one channel. Millennials are switching their attention from their mobile phones, to their laptops, to their tablets, or to their televisions. That is a lot of place for your product or service to be promoted, so which one do you choose?

Posted on Tuesday, July 3, 2012 at 11:37:40 AM in Best Practices
ConvMktg

By ConvMktg

Conversational Marketing's portal for news and analysis focuses on building and sustaining one-to-one customer relationships.

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