What is Pinterest Marketing?

The new Pinterest social media marketing platform may be ideally suited to benefit your relationship marketing strategies.  It is a relatively new visually-based site that is quickly becoming a traffic-driving powerhouse. Check out Techcrunch.com’s Pinterest Monthly Uniques for stats.

If you are not familiar with Pinterest, find out the basics.Mashable’s Pinterest Beginners Guide and Quicksprout’s Marketers Guide to Pinterest are helpful.

The visual design of Pinterest favors businesses and industries that lend themselves to visual presentation.  Photography, travel, architecture and design are a few that come to mind.  There are lifestyle segments too, like fashion, hair style, all kinds of DIY tips, and plenty about pets.

Although the audience is predominantly female, the explosive growth is starting to increase the male population.