Conversational Marketing |
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Everyone’s mad about mobile apps. ComScore MobiLens research from July revealed the consumer love affair withthe browser is over as more mobile users downloaded content via apps (51.1%) than through a browser (49.8%). And according to Ovum, its’ not just a phase of the tech-hungry West with mobile application adoption expected to increase sharply from 2013 across developing countries. So it’s unsurprising that, if not done so already, firms are rushing to get their corporate icon splashed across...
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