Facebook continues to be a focus for brand marketers, but many are starting to lessen their dependence on the site, looking to other social networks and the rest of the web for advertising outreach.

In a June 2012 study from social marketing analytics company 33Across, 4% of US brand marketers and agencies spent equal amounts of time attending to Facebook and the rest of the internet. This was down from 16% who said the same in March 2012. More common were respondents who spent more time thinking about the rest of the web than they did Facebook. In June, 71% of respondents said they spent 20% of their time attending to Facebook and 80% looking after the rest of the internet. This was up from 58% who cited this distribution in March.