Marketing Infographics

Interesting infographic based on a Pew Internet Life report, which found that people are getting more privacy-savvy on social networks. As you can see, more people are taking control over their social media privacy settings compared to a few years ago, particularly in terms of deleting comments, untagging photos, and unfriending someone. Other interesting findings: women are more private, at least on the networks surveyed, and younger folks are more likely to tweak their privacy settings.

This infographic breaks down the demographics (education level, income, age and gender) of users on top social media sites, including Facebook, Twitter, LinkedIn, Google+, and Pinterest.

Some sites’ users are more demographically alike than others. One thing is the same for most social sites — college students, or those who have completed some college, represent the majority on social media sites like Facebook, Twitter, Pinterest, Digg and Reddit. Among Facebook users, 57% have completed some college, and 24% have earned a bachelor’s or master’s degree.

See more interesting demographic data.

This marketing infographic from KISSMetrics aims to demystify bounce rates, offering insight into what they are, how the averages vary by industry, factors that impact bounce rates, and tips for improving them.

This infographic explores different aspects of customer loyalty--from what it is to why it is an important aspect of business to future trends impacting loyalty. While it emphasizes the role of customer service in cultivating loyalty, the importance of marketing cannnot be overlooked as well.  The customer wants--or often demands--to be delighted.  Both marketing and service play a crucial role in fulfilling that promise. 

According to data released by Gigya, users logged in to a social network spend 50 percent more time on a site. The data also concluded that users logged in with a social platform will view twice the number of pages compared to users with a standard login.

The interaction from users logged into a site via social platform was significantly higher than users not using a social plugin, including comments, news review, and social shares.

From the article:

The results clearly show that on-site social technology brings real value to sites. Perhaps most notably, we can see that social login and social plugins are correlated with major increases in time spent on-site and page views. The biggest increases in time spent and engagement are seen when users leverage social login and interact with our Comments plugin allowing them to share opinions on content and interact with other users – including those from their social graph – on-site. From these points alone, it’s fairly easy to conclude that users want to be social wherever they go across the web.

This infographic from Impact Radius, shows 25 of the top online influencers in the Performance Marketing community. The post also includes links to applicable websites and Twitter profiles.

SEOgadget's Oli Archibald discusses a six step methodology to reduce the risk associated with infographics and maximize the opportunity as it pertains to linkbuilding and social media distribution.

According to The Society for New Communication Research: - 92 percent of executives are users of LinkedIn - 51 percent are on Facebook - 41 percent are on Twitter These tools are "a great way to keep track of peers and colleagues" and 76 percent of executives check these social sites at least once per day.

Using social media helps executives stay on top of what their teams are doing, giving them a convenient snapshot of their company happenings and work without having to learn about them around the conference table.

While the concept of data science has been around for decades, the notion of a data scientist has become an in-demand career leading to a rise of a new generation of data scientists. Proliferation of sensors, mobile and social trends provide explosive growth of new types of data.

Data scientists are creating the tools that can be used to interpret and help translate the streams of information into innovative new products. The foundation of every strategic marketing and communication initiative can be based off of the information data scientists can evaluate and explore.

How do you meet people you’d like to get to know better? How do you treat each other once you’re together? Social media turns out to be a great accelerator for exposing you to potential mates, but does that change the basic way people interact with each other?

True conversational marketing in infographic form. The infographic from Lab42 conducted a survey between Oct. 27 and Oct. 30 where they asked 500 social network users over age 18 some rather personal questions about meeting people, cheating, communication and more.

Eloqua's content marketing grid provides a roadmap for marketers looking to establish benchmarks for evaluating content marketing programs and understanding where they sit in the digital marketing mix.

John Wooden, the greatest basketball coach ever, never talked to his teams about winning. He talked to them about preparation and about the process of becoming a great team.

The SEO Success Pyramid presents a high-level review of what's required to succeed online in today's competitive Internet marketing landscape. SEO is much more than a high level exercise in "content and links", effective SEO programs incorporate a comprehensive plan, preparation, and foundation work to make an organization successful in search results

SEO is about ensuring your content generates the right type of signals. Search Engine Land's chart below summarizes the major factors to focus on for search engine ranking success.

Adapted from chemistry's periodic table, the SEO periodic table was created by Search Engine Land as a way to explain the components of effective SEO marketing strategy

This infographic takes a look at some of the numbers that have fueled the rise of content marketing, including history and costs, use in marketing initiatives, and survey data from the marketing community.

This infographic provides a look at today's popular social media platforms, how effective they are at customer communication, brand exposure, traffic, and SEO, and a brief explanation for each.

Information graphics or infographics are visual representations of information, data or knowledge. These graphics are used where complex information needs to be explained quickly and clearly, such as in signs, maps, journalism, technical writing, and education.

This article provides an overview of the infographic process, including history and overview, key elements of good design, and a significant amount of examples and best practices, from the fairly simple to massively complex.