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The inclusion of videos in online marketing is becoming increasingly popular and many companies are incorporating this medium into their marketing strategies. This list includes articles, blog posts, industry news and discussion pertaining to marketing videos and video marketing.
We often see brands using Twitter in fairly unique and innovative ways to engage with consumers, but this is probably as original a campaign as you are ever likely to see. I
Online video works. It brings your message to life. You love it; your prospects love it; even the bean counters love it, simply because it gets results. In fact, a recent Ad-ology study, 2011 Small Business Marketing Forecast, found that 45 percent of small businesses planned to increase resources for online video (double last year’s number). And Interactive Media Strategies reports that bigger companies plan to grow business video spending by 30 percent.
Often times when scanning Facebook, YouTube, Twitter, or any other social network, companies’ video ad campaigns will come across as direct selling attempts, rather than engaging the user with an interesting story. This article explains how brands should make their online video ad campaigns shareable, and involve a “social object.”
“A “social object” is the reason that two people are interacting with each other, instead of with someone else. A viral video is a social object, a vehicle for conversation and shared entertainment. Hugh Macleod, the master of viral cartoons, notes, “The hard currency of the Internet is ‘social objects’…Social networks are built around social objects, not vice versa.” To create a social object from video, you have to tell a story. A person may like or even love your brand, but he doesn’t want to be sold to. Nobody does. Brand videos that go viral transcend the feeling of an ad intended to sell. Instead, they establish the brand as a storyteller.”
Read more into this article to see some more tips to make sure your brand video has a chance to go viral, driving awareness of the brand.
As video adoption for content marketing continues to rise, there’s no doubt that more organizations are looking to online video to improve their strategies. It’s no real surprise. Marketing experts and thought leaders have been hammering away at the video marketing drum for a while now (here’s proof), and smartphone and tablet adoption has created a prime opportunity for more mobile video content..
A campaign in Brazil that uses tickets to raise awareness about organ donors is one of the best bits of marketing you will ever see
IKEA, the Swedish-based home furnishings retailer that operates about 38 stores in the U.S., launched a YouTube channel called “How to Build,” the latest in a series of new content marketing initiatives introduced by the company’s IKEAUSA division over the past year. The channel currently has eight playlists with videos produced by the company on topics that include design tips, “How to” videos on putting together some of their well-known furniture pieces, and style ideas for various rooms, including kitchens, bedrooms and living rooms. One playlist also is home to all of IKEA’s ads.
![Mercedes-Benz Collaborates With Calvin Klein On New Fashion Film [Video]](http://www.conversationalmarketing.com/users/conversationalmarketing/Jenn-442-full.jpg)
The branded, direct-to-consumer short features Dutch model Lara Stone, an SL Roadster and a tornado.
Whether they pushed the pop-culture envelope, captured consumer attitudes for a moment or forced changes in how the big game's ads are run, the following represent the commercials we think spurred the most movement.
Over the holiday break, Google did some serious traditional TV advertising to help promote Google+.
You may remember a brilliant chocolate marketing campaign we featured here about a year ago from a Greek brand called Lacta. At the time I thought it was one of the smartest pieces of marketing I had seen online but they have only gone and bettered it themselves with a new augmented reality app.
BEST DIGITAL MARKETING CAMPAIGNS 2011 by Gregory Pouy In this presentation, which he prepared in English exclusively for you, Greg goes beyond reporting on 11 catchy digital campaigns. He tells you WHY they excelled, and WHAT the results were. And it is all presented in an entertaining and stylish manner.
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