Conversational Marketing |
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Yesterday, LinkedIn officially rolled out their much anticipated Targeted Status Updates feature for all 2 million companies who have LinkedIn Company Pages. LinkedIn has actually had the targeting feature in beta since April with a few select companies, so with the increasing desire for marketers to want to tailor their content for their various niche audiences, this update comes at a great time.
The big question though is, how does this actually benefit the typical B2B company who maybe has a smaller yet growing Company Page following?
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