Building better content may sound like a task that is easier said than done, but there are numerous resources available to marketers to help devise and create content that helps your email marketing campaigns convert (the iContact blog is constantly updated with inspiring articles to help you produce better content). Before you start collating your content, it is always best to have a workable plan in place. Your plan should detail peak trading periods, holidays, special events, product releases, annual sales, etc. Once you have this information, you can start filling in the details.