Conversational Marketing |
Eighty five percent of business decision-makers said at least one social media channel is very important or important when making technology purchase decisions, according to a new study by Forrester Research.
via: www.btobonline.com
Reports have recently surfaced that Yahoo's board of directors has approved a $1.1 billion acquisition of Tumblr. While Tumblr and Yahoo have yet to release official statements about the acquisition, the Internet — mainly Tumblr's younger skewed users — has already had a strong reaction to the potential purchase.
via: mashable.com
At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence known on the social media network. If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. Especially when you consider that, as the site continues to evolve, Pinterest is investing more resources to help businesses get the most from it.
Much like the marketing industry as a whole, social media networks are always trying to get a leg up on the competition with updates and new features that will make user experience more friendly.
All of these updates can be hard to follow, in this page, we provide the latest social media news that we find relevant to the marketing industry.
A recent chart from Business Insider shows just how many people are using their mobile devices to access social networks and the number is big. It's also growing substantially.
Highlights:
LinkedIn is rolling out a new feature for its LinkedIn Today pages called Channels that aggregates content according to broad topics rather than industry sectors. The initial 20 Channels include Healthcare, Professional Women, Social Media, Law & Government and Best Advice, with more to be added regularly.
via: www.btobonline.com
Google has unveiled Google+ mobile content recommendations, a widget that suggests additional content from a publisher's site to help engage mobile users longer.
via: www.btobonline.com
According to The Nielsen Company, consumers in the United States spend 20% of their online time and 30% of their smartphone time on social websites. In fact, these fans, pinners, and followers rack up 121 billion minutes on social media each month. And that means brands have to develop smart strategies around managing and deriving insights from this continuous flow of social information.
via: www.dmnews.com
When it comes to driving sales, Pinterest reigns supreme in the social kingdom. It's also growing in areas where other social networks are losing ground. According to the data gathered by RichRelevance, a personalized commerce provider that analyzed browser-based shopping sessions on U.S. websites using RichRelevance's retail recommendation software, while Facebook accounted for 92% of the surveyed websites' share of referrer traffic in mid-December, the social network's share of traffic rates plummeted to 69% the week before Easter. Contrastingly, Pinterest's started at a meager 6% in mid-December and shot up to 25% before the Easter holiday.
via: www.dmnews.com
Joining a growing wave of companies using social media to plug products, Target has recruited a prolific group known as the Inner Circle -- active on everything from Twitter and Pinterest to blogs and Instagram -- to serve as both brand ambassador and sounding board. Social media heavily influences brand and product perception, experts say.
via: www.crm-daily.com
Social media has become such an integral part of our lives that it's difficult to think of a world without Tweets or status updates on Facebook. Twitter has more than 200 million users, while as of December 2012 Facebook had more than a billion monthly active users, and LinkedIn had more than 200 million users in more than 200 countries and territories. The growing multitude of other social media channels as well shows the popularity of social media.
via: www.1to1media.com
To keep pace with its mobile traffic growth and with new features, the LinkedIn mobile team has had to rethink a lot of its apps: How do you fit such a wealth of information on such a small screen?
via: venturebeat.com
Most marketers are using social media in some shape or form, but what's the return on investment? It's a question that many just can't answer. A recent study by BtoB found that while 96% of marketers are using some type of social media, only 41% reported that they made any attempt to measure social's return on investment, showing a measurable increase in revenue, a growing market share or reduction in marketing costs.
via: www.btobonline.com
Go anywhere, do anything smartphones have been a boon to social network users, who are now able to check in with their friends and family from pretty much any location that has Wi-Fi or cellphone service. As a result, social media has seeped into many real-world activities, according to a March 2013 survey of US internet users.
The Securities and Exchange Commission says public companies can make significant announcements on social media sites, if they tell investors which sites they intend to use.
via: www.dailyfinance.com
Which 20 woman in social media have the most active and strongest social media networks?
via: www.forbes.com
The headphone space is already crowded with companies like Bose, Skullcandy, and Beats taking up the vast majority of mind and market share. For a one-and-a-half-year-old upstart like The House of Marley—even with its direct partnership with Bob Marley's family—the question is how to penetrate the impenetrable?
via: www.dmnews.com
Twitter's Vine app received a small, but notable, update today which allows the videos you create to be embedded across the web. The embedded posts are available in two styles (simple and postcard), and can be created directly within the mobile app itself or from a post's page on Vine.co.
via: techcrunch.com
Social analytics company Klout Inc. has released a free set of analytics tools for businesses to measure the impact of influencers on brands.
via: www.btobonline.com
On March 7, Facebook announced it is redesigning its News Feed, and since the announcement marketers and social media experts have been lighting up the Internet with speculation about what the changes will mean.
via: www.btobonline.com
Another social app is calling for your attention. This time it's Vine, a video-sharing app that's a lot like Instagram melded with Twitter, but with video. The Vine app is not the point of this piece -- not in particular, anyway. The point is your time, which is not unlimited. In reality, there's likely a pre-determined amount of social media that will fit in between the other aspects of your life. Some people will fall on the heavy side of this scale, while others will fall on the lighter side. Regardless of the amount of time you allow for social tools and sharing, though, there is a "budget" for said time.
via: adage.com
Corporate websites ranked as the top digital activity for marketing "success", according to a new poll of U.S. marketers conducted by Gartner, beating marketing on social networks such as Facebook, Twitter and LinkedIn. Social media marketing, however, ranked as the next most important activity, equal in importance to online advertising.
via: techcrunch.com
The update cleans up users' About pages, where personal, educational and professional info live. Previously the About page was an odd tangle of editable boxes, and it wasn't always clear what information was private or public. Now Google+ has added in a "View profile as" button (à la Facebook), making for handy, quick way to check who can see what on your profile. The page is also much more attractive, with color-coded boxes displaying personal information in cards.
via: readwrite.com
Two updates are rolling out to Pro and Enterprise Hootsuite customers, an advanced targeting option for the Enterprise version, and LinkedIn Company Pages analytics for Pro and Enterprise users.
via: www.cmswire.com
Facebook on Thursday unveiled its first major redesign of the News Feed since 2009, making the page more visually rich, and giving users new options to filter what they see by different feed categories like Music, Photos, Games and Close Friends. At first glance, the changes appear to be a win-win for users who want more control over their Facebook homepage, but the redesign may prove to be more of a mixed bag for marketers.
via: mashable.com
So you’ve read about the new look for Facebook’s news feed and want to try it yourself? Here’s how. The new look is rolling out today to those who request it. Go here to do that, and use the “Try the new look” button: After you’ve done that, you’ll get a... Please visit Marketing Land for the full article.
via: marketingland.com
Though marketers are still figuring out how to use social media to drive specific business goals, they will commit more than 20 of their budgets to the channel by 2018, says a Duke University poll.
via: www.dmnews.com
Twitter is testing a new ad unit that gives direct marketers a way to generate leads directly from tweets. You can see an example of the unit in this tweet promoting Twitter’s small business guide. Not only is there a small image promoting the guide, but if you’re logged in, it also shows a “Get it now” button. When you hit the button, you don’t get asked for a phone number or email address — instead, you get a message saying that “Twitter Advertising will reach out soon.” Presumably, the advertiser will get a list of interested Twitter accounts.
via: techcrunch.com
Bill Connard may not have a crystal ball, but the Rio SEO founder and CEO predicts that Facebook's Graph Search will give Google and Bing a run for their money when it comes to local search practices in 2013.
via: www.dmnews.com
Twitter announced Tuesday that it had acquired Bluefin Labs, a Cambridge, Mass.–based software company that analyzes online conversations about television programming and sells its findings to advertisers.
Social media has emerged as a critical factor in the digital marketing space. On this page, you will find the latest social media news across Facebook, Twitter, Google Plus, and more, with an aim to provide updates that may be beneficial for your social media strategy moving forward.
Following the recent debut of its video sharing service, Vine, Twitter today launched a new site dedicated to transparency, where the public can find data related to information requests from government officials, copyright notices from content companies, and removal requests.
Google+ is now the world’s second largest social network, outranking Twitter that comes in at the number four position. But both social networks are still far behind Facbook, which is used by more than 51 percent of the world’s online population, according to a new survey.
via: www.pcworld.com
In recent months Facebook Inc. has been quietly testing a new revenue-raising feature: paid messaging. So far, the service is aimed at individual users, but b2b marketers have been watching the tests and wondering if paid Facebook messaging would work for them.
via: www.btobonline.com
The beverage companys Retailing Research Council unveils a social media game plan to attendees of the NRF Big Show in New York.
via: www.dmnews.com
Facebook pairs its Graph search with social data to create a more personalized user experiencethat may also help brands better target campaigns they run on the social network.
via: www.dmnews.com
IBM’s Black Friday report certainly appeared pretty grim for social commerce and marketing. Among the findings: Twitter delivered zero - that’s right - zero percent of sales referral traffic, while Facebook sent just a paltry 0.68 percent of sales referral traffic to leading e-commerce sites.
via: chiefmarketer.com
Marketing is the tip of the spear when it comes to social media adoption within an enterprise. Other departments might be enthusiastic about one aspect or another of social, like the FLiT applications—which is my shorthand for Facebook, LinkedIn and Twitter—but marketing has adopted more aspects of social than any other group.
via: www.dmnews.com
Do you want to improve the results of your social media marketing? Measuring your social media performance is key to getting great results.
As we enter a hopeful new year, we thought it would be helpful to deliver some key items for your corporate social media strategy checklist for 2013. And, as we also enter a new year of Google changes to the ever-important search algorithm, we include a review of SEO from a social standpoint.
via: mashable.com
In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile.
Will Facebook continue its reign atop the social hierarchy? Will businesses get better returns on their social media investment? Will your CEO finally learn to tweet? Here’s a look at the biggest social media trends set to unfold in the year ahead.
via: www.fastcompany.com
It's that time of year again — time to take a stab at what's going to matter in the year ahead as technology continues to influence how we work and live. In previous years, I've looked at trends under the "social media" lens because that has been the major disruptive force, creating both opportunities and threats. This year, I'm using the umbrella term "social-digital" to broaden the focus.
via: blogs.hbr.org
As we enter a hopeful new year, I thought it would be helpful to deliver my top five items in a corporate social media strategy checklist for 2013. And, as we also enter a new year of Google changes to the ever-important search algorithm, I will include, as any smart marketer will do, a review of SEO from a social standpoint.
via: www.clickz.com
Simply Measured looked at the Interbrand Top 100 Global Brands list to determine how many were on the platform already. The rate pales in comparison to Facebook's 98% and Twitter's 94%, but Adam Schoenfeld, CEO of Simply Measured, points out that Instagram is still an up-and-coming platform.
via: mashable.com
Social media sites like Facebook, Twitter, and LinkedIn frequently make updates and changes in order to improve the experiences for both consumers and brands. And if your small business has a presence on these social media sites, it’s in your best interest to stay up-to-date with the changes in order to get the most out of your social media profiles and provide the most relevant types of content to your fans and followers on those sites.
Social media analytics can be a boon for businesses that use it wisely. Two founders of social data start-ups explain what they've learned so far in this post.
via: www.inc.com
Do you have a business blog? Are you happy with the marketing role your blog plays? Many businesses consider blogs “a cost of doing business,” or code for “We’re not sure what it does but we’re afraid to stop doing it.” In this article I will explore why and how to make your blog the hub of your content marketing plan
Melissa is the marketing communications manager at Neolane, Inc., assisting with the public relations, customer reference, and analyst relations programs. In her spare time, Melissa is on the board of directors for The Publicity Club of New England.