Facebook Chief Executive Officer Mark Zuckerberg and others just announced some huge changes to Facebook, right on the heels of yesterday’s shocking changes to the news feed and introduction of the ticker. The new timeline will continue the journey where the Profile has taken us, and apps will integrate new verbs, possibly changing the single-verb culture of like that has predominated.
As a marketer, the changes that Facebook is in the process of implementing seem fantastic. The new timeline has options that will encourage you to tell your friends that you just bought a car, got a dog, broke a bone, or finished your degree. This certainly interests me, knowing that this will make targeting my audience an easier endeavor. The more people know about you, the easier it becomes to effectively market to you.
But, with that being said, I am still very nervous of the changes being made in regards to the news feed. Will these changes make fans less valuable to a business? Will it just be that much harder to be able to use your Facebook fan page as a marketing tool? Will your status updates ever appear in your fan's news feeds? These are questions that have yet to be answered and, although I am not overly concerned, they still do worry me a tiny bit.
Now, more than ever, I believe that it is imperative that marketers have engaging and interesting status updates on Facebook. If not, less and less people will see the updates in their news stream, rendering your Facebook marketing campaign less and less effective. For now all we can do is wait, watch, measure, adjust, and then repeat.
![Conversational Marketing [home]](/users/conversationalmarketing/site_logo.jpg "Conversational Marketing"){kind=logo}
http://www.allfacebook.com/do-timeline-ticker-and-graphrank-break-facebook-marketing-2011-09
RSS
Facebook Chief Executive Officer Mark Zuckerberg and others just announced some huge changes to Facebook, right on the heels of yesterday’s shocking changes to the news feed and introduction of the ticker. The new timeline will continue the journey where the Profile has taken us, and apps will integrate new verbs, possibly changing the single-verb culture of like that has predominated.
As a marketer, the changes that Facebook is in the process of implementing seem fantastic. The new timeline has options that will encourage you to tell your friends that you just bought a car, got a dog, broke a bone, or finished your degree. This certainly interests me, knowing that this will make targeting my audience an easier endeavor. The more people know about you, the easier it becomes to effectively market to you.
But, with that being said, I am still very nervous of the changes being made in regards to the news feed. Will these changes make fans less valuable to a business? Will it just be that much harder to be able to use your Facebook fan page as a marketing tool? Will your status updates ever appear in your fan's news feeds? These are questions that have yet to be answered and, although I am not overly concerned, they still do worry me a tiny bit.
Now, more than ever, I believe that it is imperative that marketers have engaging and interesting status updates on Facebook. If not, less and less people will see the updates in their news stream, rendering your Facebook marketing campaign less and less effective. For now all we can do is wait, watch, measure, adjust, and then repeat.