They were some very interesting studies released this week that gave us some insights into Facebook user behavior. These studies aimed at finding out why people unlike business fan pages, and how marketers can better communicate the brand message.
I found it no surprise that the number one reason that fans unlike a particular Facebook page is simply a lack of interest. Perhaps they go through their list of pages and weed out the ones that they don’t find useful, or they see a post from them and question why they are a fan in the first place.
Another big reason is that your fans feel that you are spamming them. If you are posting multiple status updates a day that aren’t useful, people will get tired of seeing it. Then there is the fan that was never really a fan in the first place. Perhaps you roped them in with a contest, or to vote on a friends behalf.
As marketers we must ensure that we walk that line that engages our customer just enough to keep them wanting more, but not tire of our brand. This can be a challenge and there is no magic solution. Interaction needs vary from country to country and from industry to industry. Monitor your weekly page updates, and the feedback you receive on various post, and overtime you will have a picture of what works best for you.
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They were some very interesting studies released this week that gave us some insights into Facebook user behavior. These studies aimed at finding out why people unlike business fan pages, and how marketers can better communicate the brand message.
I found it no surprise that the number one reason that fans unlike a particular Facebook page is simply a lack of interest. Perhaps they go through their list of pages and weed out the ones that they don’t find useful, or they see a post from them and question why they are a fan in the first place.
Another big reason is that your fans feel that you are spamming them. If you are posting multiple status updates a day that aren’t useful, people will get tired of seeing it. Then there is the fan that was never really a fan in the first place. Perhaps you roped them in with a contest, or to vote on a friends behalf.
As marketers we must ensure that we walk that line that engages our customer just enough to keep them wanting more, but not tire of our brand. This can be a challenge and there is no magic solution. Interaction needs vary from country to country and from industry to industry. Monitor your weekly page updates, and the feedback you receive on various post, and overtime you will have a picture of what works best for you.