This post by Alicia Eler on Readwriteweb discusses reasons Pinterest seems to be a more effective platform for social commerce than Facebook. The post discusses Pinterest’s ability to draw interest from its users in brands, not just becoming “fans.”
From the post, “Still, Facebook wrongly conflates the social graph with the interest graph, assuming that if your friends like it you will, too. Facebook is organized around the social graph first, whereas Pinterest is focused on the interest graph. Sure, your Facebook friends are probably all on Pinterest, but the true focus of Pinterest is not social. It's interest.” The article says Facebook is more wrapped up in the user experience and being “social,” while Pinterest understands how to gain brand engagement from its users. According to the post, “Only 1% of Facebook "fans" engage with brands.”
Let’s keep the conversation going! Do you think Pinterest is a better social commerce site than Facebook?
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http://www.readwriteweb.com/archives/what_pinterest_is_doing_that_facebook_isnt.php
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This post by Alicia Eler on Readwriteweb discusses reasons Pinterest seems to be a more effective platform for social commerce than Facebook. The post discusses Pinterest’s ability to draw interest from its users in brands, not just becoming “fans.”
From the post, “Still, Facebook wrongly conflates the social graph with the interest graph, assuming that if your friends like it you will, too. Facebook is organized around the social graph first, whereas Pinterest is focused on the interest graph. Sure, your Facebook friends are probably all on Pinterest, but the true focus of Pinterest is not social. It's interest.” The article says Facebook is more wrapped up in the user experience and being “social,” while Pinterest understands how to gain brand engagement from its users. According to the post, “Only 1% of Facebook "fans" engage with brands.”
Let’s keep the conversation going! Do you think Pinterest is a better social commerce site than Facebook?