Business-to-business marketing is growing at a rapid pace, but B2B marketers have many challenges to face. What are these challenges? The answer comes from the Marketing Sherpa 2012 B2B Marketing Benchmark Report, which surveyed B2B marketers about marketing barriers and top challenges to success. Facing these challenges in today’s market makes it more important than ever for wholesalers and manufacturers to identify these obstacles within their own organizations and develop solutions that will keep them competitive.
The Marketing Sherpa report identified the barriers listed below as obstacles preventing B2B marketers from overcoming their greatest challenges. B2B marketers must identify and address these barriers within their businesses, and then develop solutions in order to succeed. Following are the top barriers identified by the survey.
"Limited ability to develop content – 35%", I guess this explains why many seo and content marketing agencies end up drafting content for some B2B companies.
![Conversational Marketing [home]](/users/conversationalmarketing/site_logo.jpg "Conversational Marketing"){kind=logo}
http://www.toptenwholesale.com/news/todays-top-challenges-b2b-marketers-5208.html
RSS
by Claudia Bruemmer
Business-to-business marketing is growing at a rapid pace, but B2B marketers have many challenges to face. What are these challenges? The answer comes from the Marketing Sherpa 2012 B2B Marketing Benchmark Report, which surveyed B2B marketers about marketing barriers and top challenges to success. Facing these challenges in today’s market makes it more important than ever for wholesalers and manufacturers to identify these obstacles within their own organizations and develop solutions that will keep them competitive.
The Marketing Sherpa report identified the barriers listed below as obstacles preventing B2B marketers from overcoming their greatest challenges. B2B marketers must identify and address these barriers within their businesses, and then develop solutions in order to succeed. Following are the top barriers identified by the survey.