The other day I spoke with a company that sounded like they really had a grasp on their content marketing programs. It appeared that they were doing everything well. They segment their lists, they provide great content their buyers will find helpful and they employ marketing automation to monitor behavior and tune their efforts.
As they were telling me about the solution they wanted to create higher adoption for in a specific industry, I asked a lot of questions and started hearing a recurrance of two issues...
To read the full Marketing Interactions blog, click here
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The other day I spoke with a company that sounded like they really had a grasp on their content marketing programs. It appeared that they were doing everything well. They segment their lists, they provide great content their buyers will find helpful and they employ marketing automation to monitor behavior and tune their efforts.
As they were telling me about the solution they wanted to create higher adoption for in a specific industry, I asked a lot of questions and started hearing a recurrance of two issues...
To read the full Marketing Interactions blog, click here