The Power of Persuasion: Storytelling & Personas in Content Marketing

I attended University a very long time ago, where I started out pursuing Graphic Design and then transitioned to an interdepartmental degree: Sociology, Industrial Psychology and Business. Art was interesting, but I was only mildly talented and there was no digital program (this was pre-internet). As I look at the state of the social web today, I am amazed at what a dynamic and interesting time we live in. I wonder what it would be like, studying social psychology and organizational development now, with the ubiquity of the social web and transformation of internet access from PCs to mobile devices.

One area of interest to me is the impact of persuasion and behaviors. Not just individual behaviors, but that of groups. Since I’m in the business of marketing, it’s an interesting intersection between my past studies and what many companies are in need of today in terms of understanding social technology adoption, social communications, knowledge transfer, community and collaboration.