Unless you live under a rock (or are perhaps drowning in law school) you know who Steve Jobs is and how the news of his death has sent a surprising sense of loss rippling across the country. I myself was surprised at the sadness I felt upon hearing the news. Because of this I felt that it was only right to contribute something to conversational marketing regarding him.
Most people might think of him as a techie, but he was definitely more than that. He was an entrepreneurial and marketing genius who has shaped more careers and lives than anyone will ever know. He infused emotion, technology, creativity, and elitism in order to create a brand that inspired others to do the same.
I found this article to be a touching tribute from those in the marketing industry and it allows you to begin to understand how your career and workplace was shaped in some way by Steve Jobs.
Here are some of the quotes that stood out to me:
“Jobs taught marketers and advertisers that your customers can't imagine what they need because they haven't seen it before.”
“From a marketing perspective his legacy serves as a reminder that marketers cannot simply sell technical features and benefits but rather we can and must convey an emotional benefit to our consumers. Marketers who deliver simplicity and consistency in their relationship with customers honor the legacy of Steve Jobs.”
“He was the North Star that the rest of the company, indeed the rest of the world, could look up to and follow. And this genius translated into consistent marketing success. Future marketers should look beyond the silo of their discipline and emulate Steve Jobs' cross-functional vision, combining technology and art, product and design.”
“Brands that are at the center of human connection garner the largest market share and premium. Steve Job's brilliance as a marketer is he anchored on human beings, not "consumers."
I could actually go on and on. This was a great piece to read. Whether you are a MAC or PC fan, you can’t get around being a Steve Jobs admirer. His marketing innovations contributed greatly to why I am in the industry that I am in, sitting here writing this piece to you. So if you haven’t already, take a moment to reflect on the changes brought about by this man and why the marketing world is forever changed because of them.
@tbyars thanks for sharing. [Steve Job's brilliance as a marketer is he anchored on human beings, not "consumers."] It’s interesting, the ‘think B2H not B2B’ concept was a hot topic at this year's Inbound Marketing Summit.
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Unless you live under a rock (or are perhaps drowning in law school) you know who Steve Jobs is and how the news of his death has sent a surprising sense of loss rippling across the country. I myself was surprised at the sadness I felt upon hearing the news. Because of this I felt that it was only right to contribute something to conversational marketing regarding him.
Most people might think of him as a techie, but he was definitely more than that. He was an entrepreneurial and marketing genius who has shaped more careers and lives than anyone will ever know. He infused emotion, technology, creativity, and elitism in order to create a brand that inspired others to do the same.
I found this article to be a touching tribute from those in the marketing industry and it allows you to begin to understand how your career and workplace was shaped in some way by Steve Jobs.
Here are some of the quotes that stood out to me:
“Jobs taught marketers and advertisers that your customers can't imagine what they need because they haven't seen it before.”
“From a marketing perspective his legacy serves as a reminder that marketers cannot simply sell technical features and benefits but rather we can and must convey an emotional benefit to our consumers. Marketers who deliver simplicity and consistency in their relationship with customers honor the legacy of Steve Jobs.”
“He was the North Star that the rest of the company, indeed the rest of the world, could look up to and follow. And this genius translated into consistent marketing success. Future marketers should look beyond the silo of their discipline and emulate Steve Jobs' cross-functional vision, combining technology and art, product and design.”
“Brands that are at the center of human connection garner the largest market share and premium. Steve Job's brilliance as a marketer is he anchored on human beings, not "consumers."
I could actually go on and on. This was a great piece to read. Whether you are a MAC or PC fan, you can’t get around being a Steve Jobs admirer. His marketing innovations contributed greatly to why I am in the industry that I am in, sitting here writing this piece to you. So if you haven’t already, take a moment to reflect on the changes brought about by this man and why the marketing world is forever changed because of them.