In June and August of 2010, Aberdeen surveyed more than 453 executives regarding their 2011 Marketing Executive's Agenda.
The results regarding their most significant challenges were compelling: 61 percent of all companies stated that the difficult economic environment was the top pressure facing their marketing programs. As a result, nearly half of the Best-in-Class companies have used technology to automate their campaigns and measure their results, while nearly 40 percent of all other Best-in-Class respondents are planning to deploy solutions within the next 12 months as a central, core component of a multi-channel, multi-touch marketing lead management strategy to directly impact financial results.
Lead management and marketing automation technologies enable organizations to integrate key prospect/customer information with marketing campaigns to create and prioritize the most "qualified" opportunities. In fact, Aberdeen's research from the July 2009 report "Lead Lifecycle Management: Building a Pipeline that Never Leaks" revealed that top performing organizations are three-times more likely than all other companies to leverage a lead management solution with automated lead scoring capabilities to prioritize "sales-ready" opportunities.
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In June and August of 2010, Aberdeen surveyed more than 453 executives regarding their 2011 Marketing Executive's Agenda.
The results regarding their most significant challenges were compelling: 61 percent of all companies stated that the difficult economic environment was the top pressure facing their marketing programs. As a result, nearly half of the Best-in-Class companies have used technology to automate their campaigns and measure their results, while nearly 40 percent of all other Best-in-Class respondents are planning to deploy solutions within the next 12 months as a central, core component of a multi-channel, multi-touch marketing lead management strategy to directly impact financial results.
Lead management and marketing automation technologies enable organizations to integrate key prospect/customer information with marketing campaigns to create and prioritize the most "qualified" opportunities. In fact, Aberdeen's research from the July 2009 report "Lead Lifecycle Management: Building a Pipeline that Never Leaks" revealed that top performing organizations are three-times more likely than all other companies to leverage a lead management solution with automated lead scoring capabilities to prioritize "sales-ready" opportunities.
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