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http://www.bnet.com/blog/digital-marketing/new-rules-for-business-in-the-social-media-age/322
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I absolutely agree Alexis. A well thought out social media strategy should increase a company’s bottom line at the end of the day. It might take a little longer to get there, and it might be harder to identify the ROI of a social campaign, but a good campaign will pay off. Slow and steady wins the race, right?
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We have all heard the astronomical numbers that pertain to Facebook users. We know that the percentage of people on Facebook is high and that the amount of time users spend on facebook is somewhat shocking to hear as well. For some this still isn't convincing enough to take their business's social media stance seriously.
A new Nielsen survey on social media usage turns up six vital lessons for businesses. In this article Nielsen shares some staggering numbers that should make any business owner rethink their stance on social media. For example, forget thinking that there is a typical social media user. Internet users who are aged 65+ are only 9% less likely to use social media than 18-34 year olds. This article stresses, because of factors such as this, that companies should not be asking if they should be incorporating social media into their marketing strategies, but rather, "How should they be incorporating it?"