The premise of customer database segmentation is that marketing and consumers are not one-size-fits-all. Traditionally, marketers segmented huge databases of customers by geography and purchase history. But as consumer behavior has become more trackable, marketers are using that data to categorize consumers on a deeper level and target them with unprecedented precision.
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The premise of customer database segmentation is that marketing and consumers are not one-size-fits-all. Traditionally, marketers segmented huge databases of customers by geography and purchase history. But as consumer behavior has become more trackable, marketers are using that data to categorize consumers on a deeper level and target them with unprecedented precision.