John Fox: 2012: Your Marketing Department's New Look

No doubt, 2011 was the tipping point for the marketing department. Marketing automation, content marketing and analytics entered boardroom conversations. Even at the smallest of companies (for which I consult), marketing directors and channel managers find themselves in the spotlight for the very first time.

So how should the CMO, marketing director and CEO respond?

I think that's the real question McKinsey & Co. attempted to answer in their July 2011 report, "We're all marketers now." (FYI: this report was the #3 most read in 2011, falling in just behind articles on strategy and brainstorming. And in typical McKinsey fashion, their research involved more than 20,000 customers... talk about comprehensive research!)