Should Google and Apple be concerned with the huge jump in signups that music streaming app Spotify experienced after it launched its Facebook partnership at F8 last week?
Sean Parker, Facebook's first president and shareholder, has found a great way to market the new music service he has invested in – one that shouldn't have the problems of his first, Napster.
Despite complaints about the app limiting its signup through Facebook, Spotify seems to be embracing the growth of social networking media and turning it in to success. It gained over 1 million new users since f8 a week ago.
This surge in signups certainly shows the power of Facebook and of social media in general. This increase in users is something that has gotten the attention of the app industry and of marketers. This may very well determine where companies will want to spend their marketing dollars in the future.
I think Google has more tricks up its sleeve. They have been analyzing Facebook and have been taking notes. I don't think Google needs to become as social as Facebook because I tend to appreciate authority over advice from time to time.
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Should Google and Apple be concerned with the huge jump in signups that music streaming app Spotify experienced after it launched its Facebook partnership at F8 last week?
Sean Parker, Facebook's first president and shareholder, has found a great way to market the new music service he has invested in – one that shouldn't have the problems of his first, Napster.
Despite complaints about the app limiting its signup through Facebook, Spotify seems to be embracing the growth of social networking media and turning it in to success. It gained over 1 million new users since f8 a week ago.
This surge in signups certainly shows the power of Facebook and of social media in general. This increase in users is something that has gotten the attention of the app industry and of marketers. This may very well determine where companies will want to spend their marketing dollars in the future.