Ever wonder what draws the most attention on social media profiles? Mashable recorded actual eye movements to show you.
When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helped Mashable find out by applying its technology to the profile pages of popular social networks.
The study used the webcams of 30 participants to record their eye movements as they were shown profile pages from Facebook, Google+, LinkedIn, Flickr, YouTube, Klout, Reddit, Digg, Tumblr, Twitter, StumbleUpon and Pinterest at 10-second intervals.
These are the key takeaways for businesses dealing with Facebook from this study:
• Profile pictures matter. -It is what gets the most attention, so ensure that you take the time to create a profile picture that is representative of your company.
• Content on top wins. - The further down the page something was the less likely it was to be noticed.
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http://mashable.com/2011/11/30/social-profile-eye-tracking/
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Ever wonder what draws the most attention on social media profiles? Mashable recorded actual eye movements to show you.
When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helped Mashable find out by applying its technology to the profile pages of popular social networks.
The study used the webcams of 30 participants to record their eye movements as they were shown profile pages from Facebook, Google+, LinkedIn, Flickr, YouTube, Klout, Reddit, Digg, Tumblr, Twitter, StumbleUpon and Pinterest at 10-second intervals.
These are the key takeaways for businesses dealing with Facebook from this study:
• Profile pictures matter. -It is what gets the most attention, so ensure that you take the time to create a profile picture that is representative of your company.
• Content on top wins. - The further down the page something was the less likely it was to be noticed.