Google search gets even more personal | Digital Media - CNET News

Dave Chaffey, over at his Smart Insights site, has posted a neat summary this morning of 5 reasons why you don’t—and 10 reasons why you do—need a digital marketing strategy (DMS).

In my experience, there’s one common reason why some companies still need a DMS: if your marketing approach is still stuck in the pre-digital era or you’ve merely dabbled in digital platforms without notable success, a DMS can help you improve in a controlled and measurable way. It can help you assess the relative costs of traditional versus digital techniques and channel your focus onto those approaches which best serve your business goals.

Here’s how I see it. If your marketing focus is from 70-100% traditional (i.e. pre-digital era) then you may benefit right now from developing a dedicated Digital Marketing Strategy: