A week ago Google announced that signed-in users will, by default, be routed to the SSL version of Google (https://www.google.com). Before then, most users used non-SSL Google for their searches.
What does this mean for you and your business? When using the SSL, or secure, Google site we will no longer have access to specific search information. Meaning, if a customer lands on your site from the SSL version of Google we will not know what brought them there. Were they searching for best SEO practices, social media, or perhaps something completely unrelated? As more and more people begin using Google services such as Google + or Gmail, the less free information Google analytics is going to have on your website traffic.
In this emergency Whiteboard Friday, Rand will go over the changes Google has made, why it happened (and why it really might have happened), and what you can do to stay calm and fight back.
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http://www.seomoz.org/blog/google-hides-search-referral-data-with-new-ssl-implementation-emergenc...
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A week ago Google announced that signed-in users will, by default, be routed to the SSL version of Google (https://www.google.com). Before then, most users used non-SSL Google for their searches.
What does this mean for you and your business? When using the SSL, or secure, Google site we will no longer have access to specific search information. Meaning, if a customer lands on your site from the SSL version of Google we will not know what brought them there. Were they searching for best SEO practices, social media, or perhaps something completely unrelated? As more and more people begin using Google services such as Google + or Gmail, the less free information Google analytics is going to have on your website traffic.
In this emergency Whiteboard Friday, Rand will go over the changes Google has made, why it happened (and why it really might have happened), and what you can do to stay calm and fight back.