We were first introduced to Google+ on June 28th 2011 when it was launched in its invite-only testing phase. 2 months later Google+ threw open its doors and allowed anyone to create an account, but it’s fair to say that since the initial peak in interest the G+ buzz has reduced to little more than a gentle hum. But earlier this week that buzz was revived as Google announced phase 2 in its social domination strategy – Google+ Pages, which aims to expand on people-to-people networking and allow users to ‘build relationships’ with the businesses, brands and products they love.
So what sets Google+ Pages apart from standard user profiles?
• Pages can’t add people to circles unless the page is added first or mentioned
• Pages can be made for a variety of different purposes (brands, shops, celebrity figures, sports teams) whereas profiles are strictly for ‘real people’
• A page’s default privacy settings are public
• Pages have the +1 button
• Pages can’t +1 other pages, nor can they +1 stuff on the Web
• Pages don’t have the option to share to ‘Extended circles’
• Pages don’t receive notifications via email, text or in the Google bar
• Pages can’t hangout on a mobile device
• Local pages include information about a business’ physical location (map, address, opening hours, contact details)
Convincing business owners to join G+ is easy, but convincing the mass audiences to part with the familiarities of Facebook will be a different story.
G+ does have some advantages over Facebook, namely the general web domination and scale of features that Google has in it's arsenal. There’s also the inevitable Google Analytics and AdWords integration. But if If G+ is to succeed it needs to learn from Facebook’s mistakes, and offer a service that business owners just can’t ignore.
What do you think? Bound for success or failure? What do you think about Google+ in general?
It is hard to think that Google + could compete with Facebook, but there is a real possibility that in time it will. Google has become the standard in search and leveraging ranking with the use of Google + pages could be a real motivator for many.
![Conversational Marketing [home]](/users/conversationalmarketing/site_logo.jpg "Conversational Marketing"){kind=logo}
http://www.browsermedia.co.uk/2011/11/10/google-for-business-worth-the-wait/
RSS
We were first introduced to Google+ on June 28th 2011 when it was launched in its invite-only testing phase. 2 months later Google+ threw open its doors and allowed anyone to create an account, but it’s fair to say that since the initial peak in interest the G+ buzz has reduced to little more than a gentle hum. But earlier this week that buzz was revived as Google announced phase 2 in its social domination strategy – Google+ Pages, which aims to expand on people-to-people networking and allow users to ‘build relationships’ with the businesses, brands and products they love.
So what sets Google+ Pages apart from standard user profiles?
• Pages can’t add people to circles unless the page is added first or mentioned
• Pages can be made for a variety of different purposes (brands, shops, celebrity figures, sports teams) whereas profiles are strictly for ‘real people’
• A page’s default privacy settings are public
• Pages have the +1 button
• Pages can’t +1 other pages, nor can they +1 stuff on the Web
• Pages don’t have the option to share to ‘Extended circles’
• Pages don’t receive notifications via email, text or in the Google bar
• Pages can’t hangout on a mobile device
• Local pages include information about a business’ physical location (map, address, opening hours, contact details)
Convincing business owners to join G+ is easy, but convincing the mass audiences to part with the familiarities of Facebook will be a different story.
G+ does have some advantages over Facebook, namely the general web domination and scale of features that Google has in it's arsenal. There’s also the inevitable Google Analytics and AdWords integration. But if If G+ is to succeed it needs to learn from Facebook’s mistakes, and offer a service that business owners just can’t ignore.
What do you think? Bound for success or failure? What do you think about Google+ in general?