Arguably the most important value-add of implementing a marketing automation system is the alignment of marketing and sales. By being able to share lead information in real time, you can ensure that you are presenting the best messages to the right prospects at the exact right time. But all of this cannot happen on marketing automation alone. Better alignment is only possible through tight integration of your marketing automation platform with your customer relationship management (CRM) system.
To read the full SYS-CON Media article, click here
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Arguably the most important value-add of implementing a marketing automation system is the alignment of marketing and sales. By being able to share lead information in real time, you can ensure that you are presenting the best messages to the right prospects at the exact right time. But all of this cannot happen on marketing automation alone. Better alignment is only possible through tight integration of your marketing automation platform with your customer relationship management (CRM) system.
To read the full SYS-CON Media article, click here