Sirius Decisions reported a staggering statistic: only 25 percent of marketing automation software users are getting the full value from their system. Marketing automation is a rapidly growing segment of the enterprise software market, but clearly something is missing. Software is an excellent way to automate and streamline processes in the front office, but you can't just install it and leave it. Software requires a strategy for success.
To read the full B2C Marketing Insider article, click here
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Sirius Decisions reported a staggering statistic: only 25 percent of marketing automation software users are getting the full value from their system. Marketing automation is a rapidly growing segment of the enterprise software market, but clearly something is missing. Software is an excellent way to automate and streamline processes in the front office, but you can't just install it and leave it. Software requires a strategy for success.
To read the full B2C Marketing Insider article, click here