Customer engagement can now be optimised through use of conversational marketing technology, enabling cross-channel, inbound/outbound and one-to-one personalised dialogues, including over Facebook and Twitter – explains François Laxalt (pictured).
Over the past few years, marketers have begun moving from multi-channel but siloed marketing techniques, towards integrated cross-channel approaches. In doing so, they have broken down channel silos and combined the attributes of multi-channel marketing with tools that manage customer information and marketing performance – extending across multiple channels, including traditional and emerging technologies, to deliver meaningful content to customers and prospects. francois-laxalt-web-manager-of-marketing-intelligence-at-neolane-2
For cross-channel marketing organisations, all campaigns, irrespective of channel, are co-ordinated and consistent, forming part of a customer lifetime dialogue. When done well, the benefits of a cross-channel strategy are clear. I can name companies that have increased response rates by 30 per cent or more following a move to cross-channel, one-to-one marketing. Companies such as Debenhams, EMI Music, Photobox and top ten European bank, Caisses d’Eparge.
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http://dmionline.net/blog/2011/12/09/is-your-customer-engaged-with-you-start-the-conversation/
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Customer engagement can now be optimised through use of conversational marketing technology, enabling cross-channel, inbound/outbound and one-to-one personalised dialogues, including over Facebook and Twitter – explains François Laxalt (pictured).
Over the past few years, marketers have begun moving from multi-channel but siloed marketing techniques, towards integrated cross-channel approaches. In doing so, they have broken down channel silos and combined the attributes of multi-channel marketing with tools that manage customer information and marketing performance – extending across multiple channels, including traditional and emerging technologies, to deliver meaningful content to customers and prospects. francois-laxalt-web-manager-of-marketing-intelligence-at-neolane-2
For cross-channel marketing organisations, all campaigns, irrespective of channel, are co-ordinated and consistent, forming part of a customer lifetime dialogue. When done well, the benefits of a cross-channel strategy are clear. I can name companies that have increased response rates by 30 per cent or more following a move to cross-channel, one-to-one marketing. Companies such as Debenhams, EMI Music, Photobox and top ten European bank, Caisses d’Eparge.