All your calls-to-action are happily driving sales, searches, downloads, donations, phone calls or Facebook love. But not the unsubscribe link. This sniveling wretch spends his days sucking subscribers out of your database. (And his nights cavorting recklessly with dental appointments and taxes down the “Needed but not Nice” gin and whiskey joint.) As we’ll see, however, unsubscribes are not all bad. And there are good ways and bad ways to manage them.
Read the rest of this humorous, yet insightful post to discover 9 tips for making your unsubscribe page better.
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http://www.email-marketing-reports.com/iland/2011/11/unsubscribes.html
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All your calls-to-action are happily driving sales, searches, downloads, donations, phone calls or Facebook love. But not the unsubscribe link. This sniveling wretch spends his days sucking subscribers out of your database. (And his nights cavorting recklessly with dental appointments and taxes down the “Needed but not Nice” gin and whiskey joint.) As we’ll see, however, unsubscribes are not all bad. And there are good ways and bad ways to manage them.
Read the rest of this humorous, yet insightful post to discover 9 tips for making your unsubscribe page better.