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Conversational Marketing Rewind - September 30, 2011

posted by conversationalmarketing on (7 months, 3 weeks ago)

This Week’s Top Conversational Marketing Stories:

MY GROCERIES ARE TWEETING – With 850 reactions this posts blasts the twitter strategies of groceries such as Nestlé’, Swanson and Ragu. The post is loaded with visuals, humor and lessons in what not to do on Twitter. Have you interacted with any of your groceries on social networks?

Four Marketing Community Building Lessons - This article from MarketingProfs had just about 300 reactions. It discusses the power of communities and how marketers are missing the mark with this medium. As a consumer, do you have any interest in participating in online communities?

Applying Social Across the Customer Hourglass - A post with 200+ reactions, shared a webinar on how companies are utilizing social media for customers both in and beyond the marketing funnel. Are you currently utilizing social media for lead generation, customer retention or both?

30 Tools for Personal Branding - A post on the Personal Branding Network had over 200 reactions and shared 30 new tools to aid in building personal brands. The post includes tools for productivity, social media, content creation and learning. Check out the list, have you tried any of them already? Do any look interesting to you?

List of B2C Marketing Automation Systems - Having trouble choosing a marketing automation solution? This week's post from Customer Experience Matrix gives insight into some of the top providers.

Let’s keep the conversation moving forward! What are you thoughts on building online communities for marketing purposes, do you think there is value in it? Do you plan on trying any of the new tools suggested by the Personal Branding Network?

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