A post by John Jantsch on Ducttapemarketing with over 780 views discusses tips and strategies that will help sell anything using a social media network. This article reviews these steps, including testing your messages, targeting your messages, proving your worth, and engaging your readers. The need to follow this list is because “most people don’t participate in social networks to shop so any sales message can feel sort of harsh and in the snack sized, feverish world of tweets, shares and likes any and all messages are very easy to ignore.” How do your social media messages stand out from the crowd?
A post by Jeremiah Owyang on the WebStrategy blog with over 600 reactions discusses strategy for managing social media proliferation. An Altimeter report on how to manage social media proliferation is discussed highlighting such key elements from the report such as “A Thorough Methodology, Five Business Use Cases, Altimeter Radar, Pragmatic Guide, and A Resource Checklist.” What do you think are some key elements for managing social media proliferation?
A post on Marketingprofs with over 280 reactions discusses “Four Timeless Email Copywriting Commandments.” The first commandment on the list states to never bury the lead, adding “Within the first few sentences, subscribers should understand your offer, why they want it, and how to get it.” The article also explains the importance of not stating facts the subscribers already know, in other words, cut to the chase. The final two commandments listed walk through keeping your focus and avoiding weak calls to action such as using the term “learn more.” Do you agree with these rules and do you find them to be the four most important aspects of email copywriting?
Let's keep the conversation moving forward! How will you improve on your email copywriting and social media networking skills? Do you measure your marketing results, if so, what steps do you take?
I agree with the Marketingprofs post. It should be clear and concise what the email is about and a clear call for action should be taken rather than using the "learn more" phrase.
This week's top conversational marketing stories:
How to Sell Anything Using Social Media
A post by John Jantsch on Ducttapemarketing with over 780 views discusses tips and strategies that will help sell anything using a social media network. This article reviews these steps, including testing your messages, targeting your messages, proving your worth, and engaging your readers. The need to follow this list is because “most people don’t participate in social networks to shop so any sales message can feel sort of harsh and in the snack sized, feverish world of tweets, shares and likes any and all messages are very easy to ignore.” How do your social media messages stand out from the crowd?
Buyers Guide: A Strategy for Managing Social Media Proliferation (Altimeter Report)
A post by Jeremiah Owyang on the WebStrategy blog with over 600 reactions discusses strategy for managing social media proliferation. An Altimeter report on how to manage social media proliferation is discussed highlighting such key elements from the report such as “A Thorough Methodology, Five Business Use Cases, Altimeter Radar, Pragmatic Guide, and A Resource Checklist.” What do you think are some key elements for managing social media proliferation?
Four Timeless Email Copywriting Commandments
A post on Marketingprofs with over 280 reactions discusses “Four Timeless Email Copywriting Commandments.” The first commandment on the list states to never bury the lead, adding “Within the first few sentences, subscribers should understand your offer, why they want it, and how to get it.” The article also explains the importance of not stating facts the subscribers already know, in other words, cut to the chase. The final two commandments listed walk through keeping your focus and avoiding weak calls to action such as using the term “learn more.” Do you agree with these rules and do you find them to be the four most important aspects of email copywriting?
Let's keep the conversation moving forward! How will you improve on your email copywriting and social media networking skills? Do you measure your marketing results, if so, what steps do you take?