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Conversational Marketing Rewind- January 27, 2012

posted by conversationalmarketing on (3 weeks, 5 days ago)

This week's top conversational marketing stories:

5 Ways to Increase Facebook Engagement Every 5 Hours- by Mac Ocampo on Socialmediatoday

A post by Mac Ocampo with over 800 reactions discusses 5 tips to help increase Facebook engagement every 5 hours. According to his post, “Facebook has made recent changes like adding a significant metric such as the “People Talking About This” and launching Facebook Actions through the Open Graph last week. Facebook tells users changes like the Timeline profile will enhance user experience. Though some of you might agree that these changes aren’t exactly improvements for usability, most of them can be used to improve user engagement strategies.” According to Ocampo, some ways to get the most out of the new enhancements include, “Time Management,” “Encourage Customer Feedback,” “Conduct Surveys,” “Monitor Mentions and Answer Queries,” and “Your Social Media Dashboard is your Best friend.” Have the new Facebook enhancements helped increase user engagement on your page?

5 Ways to Use Other People’s Content in Your Marketing- by John Jantsch  on Ducttapemarketing  

A post written by John Jantsch with over 430 reactions discusses “5 ways to Use Other People’s Content in Your Marketing.”  Jantsch writes, “One of the best services marketers can provide these days is to act as a filter for all that’s being produced out there and aggregate the best of the best on behalf of our communities.” Some of his tips include, “Cobrand a winner,” “Email newsletter snacks,” “Curate a magazine,” “RSS to HTML,” and “Ask little things.” Jantsch walks the reader through these steps and includes many helpful examples how to incorporate these strategies into your marketing efforts. Do you use any of these tactics to better your marketing strategy?

Three Tips for the Introverted Conference Attendee- on Marketingprofs   

A post on Marketingprofs with over 140 reactions discusses “Three tips for the Introverted Conference Attendee.”  According to Lisa Petrilli of Marketingprofs, “if you happen to be an introverted marketer, which likely means a conference is not the most comfortable of settings, you'll need a strategy for ensuring your company gets its money's worth—in a way that is comfortable for you and honors who you are.” The tips mentioned in the post include, “Avoid avoidance,” “Use the buddy system,” and “Work the room one person at a time.” Each of these tips are broken down into more detail to assist with execution. What other strategies could make an introvert more comfortable in a conference setting?

Let's keep the conversation moving forward! How do you engage readers on Facebook? How do you manage other people’s content to benefit your marketing efforts? 

Comments & Reactions

  • conversationalmarketing saved this to Featured 3 weeks, 5 days ago
  • RyanY liked this 3 weeks, 5 days ago
  • RyanY

    Posted by RyanY 3 weeks ago

    I thought Jantsch's post was very informative as sharing content is a great way to gain traffic to your site.


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