A post by John Jantsch with over 900 reactions discusses ways to have your customers create and drive content for you. According to his post, “Your customers, the ones that already know, like and trust you, are more equipped to tell the real story of your business than an army of writers in any marketing department, so why not engage them to do just that.” Jantsch suggests “One questions testimonials,” “Video appreciation parties,” “Tell us your story,” “Community knowledge base,” and “Helping your peers,” as ways to create interaction and case study testimonials regarding your company’s performance. Do you find feedback forms and comment sections help drive content on your webpage?
A Marketingprofs post with over 600 reactions highlights statistics from an InSitesstudy regarding the state of social media among marketers. The study points out that 27% of companies are working to integrate social media into their marketing efforts, but most report they are still in the early stages of development. Marketingprofs states, “Fully integrating social media into the organization positively affects companies in three key areas, InSites finds: 1) More effective marketing communications; 2) higher customer satisfaction; and 3) stronger financial returns.” The post also discusses other findings from the study including “Larger Companies More Integrated,” “Tech, Media Sectors Lead in Social Integration,” “Barriers to Social Media Integration,” and “Social Networking Stats: B2B and B2C Comparisons.” Has your company fully integrated a social media strategy to boost business?
A Roger Parker post on Personalbrandingblog with over 160 reactions discusses 7 keys to an effective blogging strategy. His list includes empathy, perspective, schedule, system, editing, synergy, and tracking. Parker says of empathy, “The foundation of an effective blogging strategy is empathy, a measure of your willingness to make blogging decisions from your intended book buyer’s or prospective client’s point of view. Blogs are not about you! Blogs are conversations, not podiums for you to preach to, or manipulate, others. Empathy involves knowing who your intended blog’s readers are, what their problems and challenges are, and delivering the information they need to succeed.” What are some strategies you use for your blog?
A post by Pamela Markey on B2bleadblog suggests nine tactics to drive a higher return on trade show investments. Her first tactic is “Do thorough research,” she states, “Find out which attendees fit your Universal Lead Definition. If you have access to the registration list, analyze it. Look up registrants on LinkedIn. Develop a list of targets you want to seek out during the event. Research the sponsors, too. They should all be on the event website. There may be ways to join forces with them to reach your audience.” Knowing your audience is always a benefit when trying to engage listeners. Other tactics mentioned include, “leveraging social media,” “partner with event organizers,” “Get involved with the event,” and more. Have you been to a trade show recently? What are some of your tips?
Let's keep the conversation moving forward! How do you engage readers on your blog? How has social media impacted your company’s marketing efforts?
I agree with John Jantsch's post, there are opportunities out there with comment sections, social media plugins, and forms or surveys that can create buzz about your company and have users create your content.
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This week's top conversational marketing stories:
5 Ways to Get Your Customers to Create Content For You- John Jantsch on Ducttapemarketing
A post by John Jantsch with over 900 reactions discusses ways to have your customers create and drive content for you. According to his post, “Your customers, the ones that already know, like and trust you, are more equipped to tell the real story of your business than an army of writers in any marketing department, so why not engage them to do just that.” Jantsch suggests “One questions testimonials,” “Video appreciation parties,” “Tell us your story,” “Community knowledge base,” and “Helping your peers,” as ways to create interaction and case study testimonials regarding your company’s performance. Do you find feedback forms and comment sections help drive content on your webpage?
Integrating Social Media Still Challenges Marketers - Marketingprofs
A Marketingprofs post with over 600 reactions highlights statistics from an InSites study regarding the state of social media among marketers. The study points out that 27% of companies are working to integrate social media into their marketing efforts, but most report they are still in the early stages of development. Marketingprofs states, “Fully integrating social media into the organization positively affects companies in three key areas, InSites finds: 1) More effective marketing communications; 2) higher customer satisfaction; and 3) stronger financial returns.” The post also discusses other findings from the study including “Larger Companies More Integrated,” “Tech, Media Sectors Lead in Social Integration,” “Barriers to Social Media Integration,” and “Social Networking Stats: B2B and B2C Comparisons.” Has your company fully integrated a social media strategy to boost business?
7 Keys to an Effective Blogging Strategy- Roger Parker on Personalbrandingblog
A Roger Parker post on Personalbrandingblog with over 160 reactions discusses 7 keys to an effective blogging strategy. His list includes empathy, perspective, schedule, system, editing, synergy, and tracking. Parker says of empathy, “The foundation of an effective blogging strategy is empathy, a measure of your willingness to make blogging decisions from your intended book buyer’s or prospective client’s point of view. Blogs are not about you! Blogs are conversations, not podiums for you to preach to, or manipulate, others. Empathy involves knowing who your intended blog’s readers are, what their problems and challenges are, and delivering the information they need to succeed.” What are some strategies you use for your blog?
Nine Simple Tactics to Drive a Higher Return on Trade Show Investment- Pamela Markey on B2bleadblog
A post by Pamela Markey on B2bleadblog suggests nine tactics to drive a higher return on trade show investments. Her first tactic is “Do thorough research,” she states, “Find out which attendees fit your Universal Lead Definition. If you have access to the registration list, analyze it. Look up registrants on LinkedIn. Develop a list of targets you want to seek out during the event. Research the sponsors, too. They should all be on the event website. There may be ways to join forces with them to reach your audience.” Knowing your audience is always a benefit when trying to engage listeners. Other tactics mentioned include, “leveraging social media,” “partner with event organizers,” “Get involved with the event,” and more. Have you been to a trade show recently? What are some of your tips?
Let's keep the conversation moving forward! How do you engage readers on your blog? How has social media impacted your company’s marketing efforts?