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Conversational Marketing Rewind- January 13, 2012

posted by conversationalmarketing on (4 months ago)

This week's top conversational marketing stories:

5 More Personal Branding Trends For 2012- Heather Huhman  on Personalbrandingblog   

A Heather Huhman post on Personalbrandingblog with over 240 reactions discusses 5 trends to watch for, concerning your personal brand. Most of the trends involve social networking and online content writing, including, “online is expected,”” online is changing,” and “creating value for your public” She states, “in 2012 more than in the past, being online and on social networks won’t make you necessarily “stand out” from the crowd. Being social online is now expected — it’s no longer out of the ordinary for people (especially job candidates) to be on social media. This means you need to take your online personal brand to the next level to ensure you really stand out; engage with your audience and try something different to gain attention.” Was your social media presence a factor in obtaining your current position?

Four Questions to Ask About an SEO Agency- Marketingprofs  

A Marketingprofs post with over 210 reactions discusses four essential questions to ask an SEO agency to ensure they have credibility in the field. Number one on the list is “Do they eschew outlandish guarantees?” Often times, firms without much credibility or experience may make over the top guarantees such as top ten rankings which may be very difficult to obtain.  Also included in the list were the following, “Do they offer search traffic and conversion reports?” “Does their website identify the leadership team by name?” And, “Do the SEO and digital marketing trades discuss them?” What do you look for in a credible SEO agency?

Turning Marketing Strategy Into Action- John Jantsch  on Ducttapemarketing  

A post by John Jantsch with over 130 reactions discusses tips to clearly communicate a “simple, clear, business strategy.” The first tip mentioned is to “Build and tell stories,” Jantsch adds “You must develop a set of core stories that you use in your business building. The stories that help people understand how your business is different, not because of what it does so much, but because of what it cares about or doesn’t do.” Also included, “Sell by teaching,” “become a platform,” and “Reverse the experience.” does your business story portray how you are different?

Let's keep the conversation moving forward! What are your 2012 personal branding trends to watch? How will you make sure you are using a credible SEO agency? What brands have been successful with “selling by teaching?”

Comments & Reactions

  • conversationalmarketing saved this to Featured 4 months ago
  • RyanY

    Posted by RyanY 4 months ago

    I think Heather Huhman has some great points, social media is a norm in today's world. You need to find a way to stand out among the millions of users to better your brand.

  • RyanY liked this 4 months ago

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