People believe customer stories.
Research shows time and again that people don’t trust ads and marketing messages, but they do trust other people. In fact, research shows that people trust strangers’ opinions online more than they trust companies when it comes to gathering information about brands, products, and services. Let your customer stories build that trust for your brand.
Happy customers love to share their stories.
If you’re customers are satisfied with your business and brand, then there should never be a shortage of positive customer stories. Just ask your customers if they’d allow you to tell their stories on your website, blog, Facebook page, and so on. Include a photo of the customer, their real name, and if possible, a link to their own website to validate the legitimacy of the story. Always ask permission to use a customer story first!
Customer stories are memorable.
While it’s easy to forget an ad or the messages in a marketing brochure, customer stories are far more memorable. Remember, your customer stories should sound like stories, not marketing messages or a boring report. Make them have personality just like your customers and your brand!
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People believe customer stories. Research shows time and again that people don’t trust ads and marketing messages, but they do trust other people. In fact, research shows that people trust strangers’ opinions online more than they trust companies when it comes to gathering information about brands, products, and services. Let your customer stories build that trust for your brand.
Happy customers love to share their stories. If you’re customers are satisfied with your business and brand, then there should never be a shortage of positive customer stories. Just ask your customers if they’d allow you to tell their stories on your website, blog, Facebook page, and so on. Include a photo of the customer, their real name, and if possible, a link to their own website to validate the legitimacy of the story. Always ask permission to use a customer story first!
Customer stories are memorable. While it’s easy to forget an ad or the messages in a marketing brochure, customer stories are far more memorable. Remember, your customer stories should sound like stories, not marketing messages or a boring report. Make them have personality just like your customers and your brand!
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