You may remember a brilliant chocolate marketing campaign we featured here about a year ago from a Greek brand called Lacta. At the time I thought it was one of the smartest pieces of marketing I had seen online but they have only gone and bettered it themselves with a new augmented reality app.
This is a great way to combine augmented Reality with real time marketing messages. Not only is it a great way to get people to keep eating your chocolate but keep them interested in different ways to share a message/.
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http://www.simplyzesty.com/mobile/the-best-augmented-reality-campaign-ever-chocolate-love/
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