Break down a sales presentation like an ESPN analyst - Sales Machine - CBS News

I'm not a sports addict, but I seem to catch a decent share of the sports shows. I am amazed at the depth of knowledge the analysts and commentators demonstrate. When the discussion comes to pre-game predictions, the conversation funnels down to a few key elements of the game plans of both teams. This very short list of items -- players, injuries, strategy and statistics -- are weighed to determine an outcome. Like most prognostications, the results are not 100 percent in line with predictions. However, the breakdown and analysis do more than help you set your personal odds for betting with a bookie. They give us viewers some interesting insights on which to focus as we watch the game.

 

This pre-game analysis approach is very similar to what a sales leader should be doing as he or she gets ready for an important meeting. By taking the time and doing the analysis and discussion as a team, you can improve the outcome.