An interesting infographic exploring the email subscription practices of leading fashion retailers. While many are following standard email marketing best practices, there is still plenty of room for improvement, particularly with personalization (only 26% ask for subscriber interests) and opt-in (only 5% use double opt-in).
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An interesting infographic exploring the email subscription practices of leading fashion retailers. While many are following standard email marketing best practices, there is still plenty of room for improvement, particularly with personalization (only 26% ask for subscriber interests) and opt-in (only 5% use double opt-in).